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Showing posts from July, 2019

In Your Business: Behind The Curtain

Hi. I’m Krisann, and I’m a soap maker. 
I have introduced myself this way thousands of times in the seven years I have been a farmers market vendor. It is likely how I met many of you. 
Since quitting my (well over) full time emergency room job in 2012, taking a massive leap of faith, and hitting the ground running to figure out how to make my soap hobby into a profitable full-time business, I have learned that making soap is only a fraction of what I do to survive in the competitive retail arena. It has been a whirlwind of not only pulling together bits of experience and drive from previous random jobs, but immersing myself into learning the fascinating, secretive world of small business. 
It hasn’t been easy. In fact, to be quite honest, searching and asking for reliable advice from other small businesses at times feels like crossing a personal line in the sand; very few successful owners are willing to share what they have learned and figured out along the way. I think that this will …